Effective: 200709 itf 113 ciw e-commerce Designer v5 Initiator

PIMA COMMUNITY COLLEGE

Effective: 200709

ITF 113 CIW E-Commerce Designer v5

Initiator: Marty Jansen, Nancy Russell Credit Hours: 2.50

Greg Wilson, Marcia Wojsko Lecture Periods: 2.50

Introduction to electronic commerce strategies and practices. Includes e-commerce foundation, law and the internet, web marketing goals, online product promotion, site usability, e-commerce consumer service methods, business-to-business frameworks, and electronic commerce site creation packages: outsourcing, implementation, and case studies; electronic commerce site-creation software; and site development software implementation objectives. Also includes how to develop an electronic commerce site using Site Server Commerce Edition, customizing the e-commerce foundation, online catalog, using and configuring payment gateways, e-services support, transaction security, web site management and options, and inventory and shipping data.

1. 
   Define electronic commerce, and describe its trends and statistics.
   
2. 
   Describe the different archetypes for generating revenue on the Internet.
   
3. 
   Explain three models for collecting payments online.
   
4. 
   Describe security issues.
   
5. 
   Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents.
   
6. 
   Identify what constitutes intellectual property and how to protect it.
   
7. 
   Describe e-commerce marketing goals and strategies.
   
8. 
   Identify Internet demographics and explain their relevance.
   
9. 
   Explain product distribution factors and methods dealing with cost and distance.
   
10. 
    Explain product and service awareness methods used by online marketers.
    
11. 
    Define e-services and formulate an e-service action plan.
    
12. 
    Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol (OTP).
    
13. 
    Distinguish among the mid-level outsourcing solutions.
    
14. 
    Create a virtual directory, a virtual server, and a static web site.
    
15. 
    Customize a product catalog and a shopping cart.
    
16. 
    Enter new departments, products, variants, and images in the online catalog.
    
17. 
    Install and verify a payment gateway.
    
18. 
    Install, populate, administer, and integrate a knowledge database.
    
19. 
    Identify encryption schemes such as symmetric, asymmetric, and one-way.
    
20. 
    Identify the benefits provided by security implementations such as hashing, message digests, and digital signatures.
    
21. 
    Outline considerations of a secure transaction.
    
22. 
    Install server digital certificates.
    
23. 
    Examine the current Secure Sockets Layer (SSL) procedure.
    
24. 
    Examine the implementation of Secure Electronic Transaction (SET).
    

1. 
   Electronic Commerce Foundations
   
   1. 
      Introduction to Web Commerce
      
   2. 
      Impetus for Web Commerce
      
   3. 
      Applying E-Commerce Concepts to Focus Companies
      
   4. 
      Types of Electronic Commerce
      
   5. 
      Benefits of Electronic Commerce
      
   6. 
      Potential Disadvantages with Electronic Commerce
      
   7. 
      E-Commerce Solutions
      
   8. 
      Hardware and Software
      
   9. 
      Ingredients of a Web Storefront
      
   10. 
       Seven Ingredients to Success
       
   11. 
       The Virtual Enterprise
       
   12. 
       Site Implementation
       
   13. 
       E-Commerce Guidelines
       

2. 
   Law and the Internet
   
   1. 
      Introduction to Internet Legal Issues
      
   2. 
      Electronic Publishing
      
   3. 
      Intellectual Property Issues
      
   4. 
      Areas of Liability
      
   5. 
      Privacy and Confidentiality
      
   6. 
      Jurisdiction and Internet Taxation
      
   7. 
      International Tax, Customs, and Tariffs
      
   8. 
      Protecting a Brand
      

3. 
   Web Marketing Goals
   
   1. 
      Web Marketing Benefits
      
   2. 
      Examples of Successful Web Marketing
      
   3. 
      Marketing Goals and Strategies
      
   4. 
      Drivers and Barriers to Growth
      
   5. 
      Hard Goods versus Soft Goods
      
   6. 
      Product Pricing
      
   7. 
      Global versus Niche and Mass versus Micro
      
   8. 
      Product Distribution and Availability
      
   9. 
      Demographics and Psychographics
      
   10. 
       Audience Data
       
   11. 
       Focus Groups and Surveys
       

4. 
   Online Product Promotion
   
   1. 
      Online Promotions, Site Categories, and Banner Ads
      
   2. 
      Effective Banner Ads
      
   3. 
      Finding Banner Ad Space
      
   4. 
      Advertising Representatives
      
   5. 
      Banner Ad Positioning and Tracking
      
   6. 
      Banner Exchange
      
   7. 
      Referrer Programs
      
   8. 
      Banner Ad Performance
      
   9. 
      Incentives
      
   10. 
       Search Engine Placement
       
   11. 
       Tags and Search Engines
       
   12. 
       E-Mail
       
   13. 
       Offline Product Promotion
       

5. 
   Site Usability
   
   1. 
      Click Patterns
      
   2. 
      Screen Flow and Usability Analysis
      

6. 
   Customer Relationship Management (CRM) and E-Services
   
   1. 
      Customer Relationships
      
   2. 
      E-Service and E-Service Methodology
      
   3. 
      Synchronous and Asynchronous Service in E-Commerce
      
   4. 
      Self Service in E-Commerce
      
   5. 
      E-Service Action Plans
      
   6. 
      Customer Relationship Management
      

7. 
   Business-to-Business Frameworks
   
   1. 
      Business-to-Business (B2B) Introduction
      
   2. 
      Electronic Data Interchange (EDI)
      
   3. 
      Internet EDI and Security
      
   4. 
      Extensible Markup Language and Electronic Data Interchange (XML/EDI)
      
   5. 
      Open Buying on the Internet (OBI)
      
   6. 
      Open Trading Protocol (OTP)
      
   7. 
      Business to Business (B2B) Marketplaces, Portals, and Hubs
      
   8. 
      E-Business
      
   9. 
      Supply Chain and Procurement
      
   10. 
       Inventory, Shipping, and Order-Tracking Data
       
   11. 
       Freight and Shipping
       
   12. 
       Language Translation and Localization
       
   13. 
       Interoffice Productivity and Cost Reduction Tools
       

8. 
   E-Commerce Site Creation Packages
   
   1. 
      Outsourcing Site-Creation Packages
      
   2. 
      Entry Level Outsourcing
      
   3. 
      Online Instant Storefront
      
   4. 
      Online Outsourcing Solutions
      
   5. 
      Mid-Level Offline Instant Storefront
      
   6. 
      Mid-level Offline Storefront Products
      
   7. 
      High-level Offline Instant Storefront
      
   8. 
      High-level Offline Instant Storefront Packages
      
   9. 
      Auctions, the Other E-Commerce Option
      

9. 
   E-Commerce Site Creation Software
   
   1. 
      Web Sever Overview
      
   2. 
      Microsoft Internet Information Server (IIS)
      

10. 
    Site Development Software Implementation – Microsoft Platform
    
    1. 
       Site Development Considerations
       
    2. 
       Choosing Web Site Development Software
       
    3. 
       Relational Databases and Database Management
       
    4. 
       Database Management Systems (DBMS)
       
    5. 
       Development Tools
       

11. 
    E-Commerce Site Development Using Commerce Server
    
    1. 
       Solution Sites
       
    2. 
       Business Desk
       
    3. 
       Solution Site Customization Overview
       
    4. 
       Customizing Look and Feel
       

12. 
    Creating an Online Catalog
    
    1. 
       Catalog Design and Components
       
    2. 
       Building an Online Catalog
       
    3. 
       Methodology
       
    4. 
       Catalog Editor and Orders
       
    5. 
       Linking the Catalog to a Web Site
       

13. 
    Payment Gateways
    
    1. 
       Payment Processing in E-Commerce
       
    2. 
       Choosing Payment Processing Methods
       
    3. 
       Credit Card Processing and Digital Cash
       
    4. 
       Electronic Commerce Security Myths
       
    5. 
       Payment Gateways
       
    6. 
       Testing the Purchase Transaction
       
    7. 
       Batching and Online Check Processing
       

14. 
    E-Services Support
    
    1. 
       Services and Support in E-Commerce
       
    2. 
       Knowledge Base
       
    3. 
       RightNow Web Administration
       
    4. 
       Customizing User Interface
       
    5. 
       Integrating the Knowledge Base
       

15. 
    Transaction Security
    
    1. 
       Purposes of Security
       
    2. 
       Encryption and Decryption
       
    3. 
       Identification and Authentication
       
    4. 
       Digital Certificates
       
    5. 
       X.509v3 Standard
       
    6. 
       Obtaining, Installing, and Using Certificates
       
    7. 
       VeriSign Certificates
       
    8. 
       Payment and Security Requirements
       

16. 
    Web Site Management and Performance Testing
    
    1. 
       Site Management
       
    2. 
       Basics of Web Site Performance
       
    3. 
       Logging Information
       
    4. 
       HyperText Transport Protocol (HTTP) Server Log Files
       
    5. 
       Performance Testing
       
    6. 
       Analyzing Server Performance
       
    7. 
       Correcting Bottlenecks
       
    8. 
       Hardware Concerns