• NOT GIVEN if there is no information on this 64 China’s transport system was not suitable for industry in the 18th century. 65
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    THE-BIBLE-OF-IELTS-READING-BOOK

     
    Questions 8-13
    TRUE
     if the statement agrees with the information
    FALSE
     if the statement contradicts the information
    NOT GIVEN
     if there is no information on this 
     
    64
    China’s transport system was not suitable for industry in the 18th century. 
    65
    Tea and beer both helped to prevent dysentery in Britain. 
    66
    Roy Porter disagrees with Professor Macfarlane’s findings. 
    67 
    After 1740

    there was a reduction in population in Britain. 
    68
    People in Britain used to make beer at home. 
    69
    The tax on malt indirectly caused a rise in the death rate. 
     
     
     
     
     
     


    54 
    READING PASSAGE 14 
    The Context, Meaning and Scope of Tourism

    Travel has existed since the beginning of time, when primitive man set out, often traversing great distances 
    in search of game, which provided the food and clothing necessary for his survival. Throughout the course of 
    history, people have travelled for purposes of trade, religious conviction, economic gain, war, migration and 
    other equally compelling motivations. In the Roman era, wealthy aristocrats and high government officials also 
    travelled for pleasure. Seaside resorts located at Pompeii and Herculaneum afforded citizens the opportunity to 
    escape to their vacation villas in order to avoid the summer heat of Rome. Travel, except during the Dark 
    Ages, has continued to grow and, throughout recorded history, has played a vital role in the development of 
    civilisations and their economies. 

    Tourism in the mass form as we know it today is a distinctly twentieth-century phenomenon. Historians 
    suggest that the advent of mass tourism began in England during the industrial revolution with the rise of the 
    middle class and the availability of relatively inexpensive transportation. The creation of the commercial 
    airline industry following the Second World War and the subsequent development of the jet aircraft in the 
    1950s signalled the rapid growth and expansion of international travel. This growth led to the development of 
    a major new industry: tourism. In turn, international tourism became the concern of a number of world 
    governments since it not only provided new employment opportunities but also produced a means of earning 
    foreign exchange. 

    Tourism today has grown significantly in both economic and social importance. In most industrialised 
    countries over the past few years the fastest growth has been seen in the area of services. One of the largest 
    segments of the service industry, although largely unrecognised as an entity in some of these countries, is 
    travel and tourism. According to the World Travel and Tourism Council (1992),Travel and tourism is the 
    largest industry in the world on virtually any economic measure including value-added capital investment, 
    employment and tax contributions,. In 1992’ the industry’s gross output was estimated to be $3.5 trillion, over 
    12 per cent of all consumer spending. The travel and tourism industry is the world’s largest employer the 
    almost 130 million jobs, or almost 7 per cent of all employees. This industry is the world’s leading industrial 
    contributor, producing over 6 per cent of the world’s national product and accounting for capital investment in 
    excess of $422 billion m direct indirect and personal taxes each year. Thus, tourism has a 
    profound impact both on the world economy and, because of the educative effect of travel and the effects on 
    employment, on society itself. 

    However, the major problems of the travel and tourism industry that have hidden, or obscured, its 
    economic impact are the diversity and fragmentation of the industry itself. The travel industry includes: hotels, 
    motels and other types of accommodation; restaurants and other food services; transportation services and 
    facilities; amusements, attractions and other leisure facilities; gift shops and a large number of other 
    enterprises. Since many of these businesses also serve local residents, the impact of spending by visitors can 
    easily be overlooked or underestimated. In addition, Meis (1992) points out that the tourism industry involves 
    concepts that have remained amorphous to both analysts and decision makers. Moreover, in all nations this 
    problem has made it difficult for the industry to develop any type of reliable or credible tourism information 
    base in order to estimate the contribution it makes to regional, national and global economies. However, the 
    nature of this very diversity makes travel and tourism ideal vehicles for economic development in a 
    wide variety of countries, regions or communities. 

    Once the exclusive province of the wealthy, travel and tourism have become an institutionalised way of life 
    for most of the population. In fact, McIntosh and Goeldner (1990) suggest that tourism has become the 
    largest commodity in international trade for many nations and, for a significant number of other countries, it 
    ranks second or third. For example, tourism is the major source of income in Bermuda, Greece, Italy, Spain, 


    55 
    Switzerland and most Caribbean countries. In addition, Hawkins and Ritchie, quoting from data published by 
    the American Express Company, suggest that the travel and tourism industry is the number one ranked 
    employer in the Bahamas, Brazil, Canada, France, (the former) West Germany, Hong Kong, Italy, Jamaica, 
    Japan, Singapore, the United Kingdom and the United States. However, because of problems of definition, 
    which directly affect statistical measurement, it is not possible with any degree of certainty to 
    provide precise, valid or reliable data about the extent of world-wide tourism participation or its 
    economic impact. In many cases, similar difficulties arise when attempts are made to 
    measure domestic tourism. 

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