• 2. According to the writer, iconoclasts are distinctive because A they create unusual brain circuits. B
  • According to the writer, the brain works efficiently because A it uses the eyes quickly. B
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    THE-BIBLE-OF-IELTS-READING-BOOK

     
    Questions 27-31
     (Choose the correct letter
    A, B, C or D).
    1. Neuroeconomics is a field of study which seeks to 
     
    A
    cause a change 
    in how scientists 
    understand brain 
    chemistry. 
    B
    understand how 
    good decisions are 
    made in the brain. 
    C
    understand how 
    the brain is linked to 
    achievement in 
    competitive fields. 
    D
    trace the specific 
    firing patterns of 
    neurons in different 
    areas of the brain
    2. According to the writer, iconoclasts are distinctive because 
     
    A
    they create 
    unusual brain 
    circuits. 
    B
    their brains 
    function differently. 
    C
    their 
    personalities are 
    distinctive. 
    D
    they make 
    decisions easily. 

    According to the writer, the brain works efficiently because 
     
    A
    it uses the eyes 
    quickly. 
    B
    it interprets data 
    logically. 
    C
    it generates its 
    own energy. 
    D
    it relies on 
    previous event
    4. The writer says that perception is 
     
    A
    a combination of 
    photons and sound 
    waves. 
     
    B
    a reliable 
    product of what your 
    senses transmit. 
    C
    a result of brain 
    processes. 
     
    D
    a process we are 
    usually conscious of. 
    5.
    According to the writer, an iconoclastic thinker 
     
    A
    centralises perceptual thinking in one part of 
    the brain. 
    B.
    avoids cognitive traps. 
    C
    has a brain that is hardwired for learning. 
    D
    has more opportunities than the average 
    person.


    132 
    READING PASSAGE 6 
    .
    The Development of Museums 
    A
    The conviction that historical relics provide infallible testimony about the past is rooted in the nineteenth and 
    early twentieth centuries, when science was regarded as objective and value free. As one writer observes: 
    'Although it is now evident that artefacts are as easily altered as chronicles, public faith in their veracity 
    endures: a tangible relic seems ipso facto real.' Such conviction was, until recently, reflected in museum 
    displays. Museums used to look - and some still do - much like storage rooms of objects packed together in 
    showcases: good for scholars who wanted to study the subtle differences in design, but not for the ordinary 
    visitor, to whom it all looked alike. Similarly, the information accompanying the objects often made 
    little sense to the lay visitor. The content and format of explanations dated back to a time when the museum 
    was the exclusive domain of the scientific researcher. 
    B
    Recently, however, attitudes towards history and the way it should be presented have altered. The key word in 
    heritage display is now 'experience', the more exciting the better and, if possible, involving all the senses. 
    Good examples of this approach in the UK are the Jorvik Centre in York; the National Museum of 
    Photography, Film and Television in Bradford; and the Imperial War Museum in London. In the 
    US the trend emerged much earlier: Williamsburg has been a prototype for many heritage developments in 
    other parts of the world. No one can predict where the process will end. On so-called heritage sites the re-
    enactment of historical events is increasingly popular, and computers will soon provide virtual reality 
    experiences, which will present visitors with a vivid image of the period of their choice, in which they 
    themselves can act as if part of the historical environment. Such developments have been criticised as an 
    intolerable vulgarisation, but the success of many historical theme parks and similar locations suggests that 
    the majority of the public does not share this opinion. 
    C
    In a related development, the sharp distinction between museum and heritage sites on the one hand, 
    and theme parks on the other, is gradually evaporating. They already borrow ideas and concepts from one 
    another. For example, museums have adopted story lines for exhibitions, sites have accepted 'theming'as 
    a relevant tool, and theme parks are moving towards more authenticity and research-based presentations. 
    In zoos, animals are no longer kept in cages, but in great spaces, either in the open air 
    or in enormous greenhouses, such as the jungle and desert environments in Burgers'Zoo in Holland. This 
    particular trend is regarded as one of the major developments in the presentation of natural history in the 
    twentieth century. 
    D
    Theme parks are undergoing other changes, too, as they try to present more serious social and cultural issues
    and move away from fantasy. This development is a response to market forces and, although museums and 
    heritage sites have a special, rather distinct, role to fulfil, they are also operating in a 
    very competitive environment, where visitors make choices on how and where to spend their free time. 
    Heritage and museum experts do not have to invent stories and recreate historical environments to attract their 
    visitors: their assets are already in place. However, exhibits must be both based on artefacts and facts as we 
    know them, and attractively presented. Those who are professionally engaged in the art of interpreting history 
    are thus in a difficult position, as they must steer a narrow course between the demands 
    of 'evidence' and 'attractiveness', especially given the increasing need in the heritage industry for income-
    generating activities. 
    E
    It could be claimed that in order to make everything in heritage more 'real', historical accuracy must 
    be increasingly altered. For example, Pithecanthropus erectus is depicted in an Indonesian museum with Malay 
    facial features, because this corresponds to public perceptions. Similarly, in the Museum of Natural History 
    in Washington, Neanderthal man is shown making a dominant gesture to his wife. Such presentations tell us 
    more about contemporary perceptions of the world than about our ancestors. There is one compensation, 
    however, for the professionals who make these interpretations: if they did not provide 


    133 
    the interpretation, visitors would do it for themselves, based on their own ideas, misconceptions and 
    prejudices. And no matter how exciting the result, it would contain a lot more bias than the 
    presentations provided by experts. 
    F
    Human bias is inevitable, but another source of bias in the representation of history has to do with the 
    transitory nature of the materials themselves. The simple fact is that not everything from history survives the 
    historical process. Castles, palaces and cathedrals have a longer lifespan than the dwellings of ordinary people. 
    The same applies to the furnishings and other contents of the premises. In a town like Leyden in Holland, 
    which in the seventeenth century was occupied by approximately the same number of inhabitants as today, 
    people lived within the walled town, an area more than five times smaller than modern Leyden. In most of the 
    houses several families lived together in circumstances beyond our imagination. Yet in museums, 
    fine period rooms give only an image of the lifestyle of the upper class of that era. No wonder that people who 
    stroll around exhibitions are filled with nostalgia; the evidence in museums indicates that life was so much 
    better in the past. This notion is induced by the bias in its representation in museums and heritage centres. 

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