Technological environment

To have an idea for the major role of the technology think of the first computer it was the size of a room.Today some P/C have the size of a chocolate box.

Any market growth is closely connected with technological innovations.

Every new technology creates bigger or smaller market opportunities which have to be identified and effectively manipulated.

Technology trends include:

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  accelerating pace of technological change
  
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  unlimited innovations opportunities
  
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  high R & D budgets , Today’s research is carried mainly in laboratories rather than by inventors like Thomas Edison or Graham Bell
  
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  concentration on minor improvements . This is a result of the high R&D Cost. Companies tend to be defensive rather than offensive and this is carried through minor product improvements.
  
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  Increased regulation of technological change as products become more complex two issues have to be addressed. Their safety and their copy rights.