| Strategic Internet Marketing
The EuroCompetence project
Spring 2000
Open and Distance Learning From TEI/HiST
Materials used in this course are the property of the author. These lessons may be used only by course participants for self-study purposes. Application for permission to use these materials for other educational purposes such as for teaching or as a basis for teaching should be directly submitted to the author.
Subject: INTERNET Marketing
Lesson: 1 -Business Environment
Summary:
In this lesson, basic market parameters will be illustrated in order to understand basic management and marketing frameworks.
These frameworks have to be accurately and effectively handled from any business unit not to make profits, but just to survive.
Copyright:
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