| Natural environment
The physical environment’s limitations is bound to be one of the major issues facing business in the 21st century. A recent example is the world summit in Japan as a last attempt to establish a framework to reduce pollution .
On the other hand pressure groups representing ecological sensitive consumers (such as Greenpeace WWF ) need to be considered since they can influence significant market segments.
Managers need to be aware of the threats and opportunities connected with 4 major trends in the natural environment.
Shortage of raw materials in three dimensions:
| 