|
Table 4: Hierarchical regression: Dependent variable loyalty
|
| bet | 7/7 | | Sana | 21.06.2020 | | Hajmi | 186 Kb. | | #10393 |
Table 4: Hierarchical regression: Dependent variable loyalty
|
Goal Oriented
|
Experientials
|
All Groups
|
interact
|
|
Beta
|
Sig
|
Beta
|
Sig
|
Beta
|
Sig
|
Sig
|
1st block
|
|
|
|
|
|
|
| |
Satisfaction
|
0.686
|
0.000
|
0.189
|
0.123
|
0.420
|
0.000
|
0.000
|
2nd block
|
|
|
|
|
|
|
|
Satisfaction
|
0.370
|
0.003
|
-0.031
|
0.875
|
0.086
|
0.358
|
0.012
|
Customisation
|
0.090
|
0.332
|
-0.084
|
0.579
|
0.034
|
0.626
|
0.619
|
Customer Care
|
0.129
|
0.206
|
0.033
|
0.793
|
0.114
|
0.113
|
0.462
|
Web site Character
|
-0.054
|
0.562
|
0.288
|
0.028
|
0.151
|
0.029
|
0.045
|
Convenience
|
0.001
|
0.995
|
0.376
|
0.004
|
0.126
|
0.078
|
0.004
|
Interactivity
|
0.121
|
0.223
|
0.015
|
0.909
|
0.076
|
0.285
|
0.519
|
Product Quality
|
0.262
|
0.027
|
-0.123
|
0.423
|
0.218
|
0.010
|
0.100
|
Product Assortment
|
-0.236
|
0.065
|
0.217
|
0.198
|
-0.095
|
0.327
|
0.074
|
Value for Money
|
0.270
|
0.045
|
0.181
|
0.252
|
0.168
|
0.075
|
0.050
|
|
|
|
|
|
|
|
|
ΔR2
|
0.120
|
0.006
|
0.310
|
0.003
|
0.156
|
0.000
|
|
R2
|
0.591
|
0.000
|
0.588
|
0.001
|
0.332
|
0.000
|
|
|
| |
