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International Journal of Economics and Financial IssuesBog'liq 2016 The Principles of the Consumer Right Protection in Electronic Trade A Comparative Law Analysis[#352615]-3635385. CONCLUSION
1. The legislation on electronic trade should be based on the
following principles: The equality of the participants of
the interactions that the principles regulate, the freedom of
contract, unimpeded commercial activity, the free movement
of goods, services and finances across the entire territory, the
parties that concluded a transaction cannot doubt its reality and
binding character solely on the ground that it was concluded
electronically, and the guaranteed legal protection of the rights
of the participants of electronic trade.
2. The principles of protection of the online consumers
(Figure 2):
3. The right of the consumer to information, when conducting
electronic trade, has to include the obligatory provision with
the information about the supplier of the information services:
a. The official name of the supplier;
b. The geographic address of the place of the supplier’s
registration;
c. The e-mail address;
d. The register of organizations, or another register, where
the supplier is registered, and his registration number;
e. The presence of a license, in case this is demanded by
law;
f. If the services, provided by the supplier, belong to a
professional activity under regulation – there should be
the information about the professional organization in
which the supplier has a membership.
The obligatory information about the services, provided by the
supplier, presumes that electronic messages that are a part of the
information goods or services have to meet, at least, the following
requirements:
a. Be very clearly stated;
b. The individual or organization, from whom they are
addressed, has to be clearly identified;
c. The promotion suggestions concerning a product – such
as discounts, awards, gifts, have to be clearly specified,
and the conditions that are to be met in order to get them,
have to be formulated clearly and unambiguously;
d. Advertising contests and games have to be clearly
specified, and the formulations of the conditions that are
necessary in order to participate in them have to be clear
and unambiguous.
4. Electronic trade means concluding, by means of electronic
instruments (though not limited to this), the following
contracts: Of buying or selling, of supplying, of paid services,
of carriage, of a loan or credit, of financing on the terms of a
financial liability concession, of a deposit account, of a bank
account, of payments, of storage, of insurance, of order, of
commission, an agency agreement, of attorney management
of property, of franchising, of general partnership, as well as
acquiring and realizing, utilizing electronic means, other rights
and obligations in the sphere of entrepreneurial activity.
Using the principles of the consumer right protection of the
online consumers, due attention should be paid to providing that
they would not create obstacles to international trade and would
correspond to the international trade obligations.
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