• Available upon completion of Internet Marketing
  • Credential Title/Description/Entity How to Earn Credential Implementation Data
  • New assessment for the 2006-07 school year.
  • National Professional Certification in Customer Service
  • 419 students were reported as having achieved this certification in 2005-06. Reimbursement “snapshot” for 2005-06: 545 students attempted this examination with 442 passing.
  • Certified Internet Webmaster Associate Certification: Internet Business Foundations Examination*
  • 104 students were reported as having passed this assessment for 2005-06 Reimbursement “snapshot” for 2006: 202 students attempted this certification exam with 104 passing.
  • Brainbench Web Design and Development Certifications*
  • Web Design and Development
  • Students are attempting the following specific Brainbench skill set tests: -XML -XHTML 1.1 -Web Design Concepts -HTML 4.0
  • Internet Concepts -Adobe Photoshop CS
  • Internet Marketing 8125




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    Internet Marketing 8125


    Grade Levels: 11, 12

    Students learn about the paperless exchange of business and marketing information, using technology (e.g., Internet, e-mail, electronic data interchange, and electronic funds transfer). Included in this course is an overview of the technology of Web servers, clients, and net infrastructure and the background of this fast-growing market; the economics of electronic markets; marketing research; advertising on the Web and Web page basics; pricing information; security and encryption; and on-line business opportunities. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are studied.



    Available upon completion of Internet Marketing:


    • Fundamental Concepts of Business and Marketing Certificate (ASK Institute)

    • National Professional Certification in Customer Service (National Retail Federation Foundation)

    The following credentials may be appropriate if related content is integrated and/or added to basic framework of program:



    • CIW Associate Certification: Internet Business Foundations Examination* (ProsoftTraining)

    • Brainbench Web Design and Development Certifications+



    Credential Title/Description/Entity

    How to Earn Credential

    Implementation Data

    Possible Preparatory Courses/Career Cluster

    Fundamental Marketing Concepts

    Certificate awarded for competency in marketing concepts and skills as related to the Marketing Sales and Service career cluster.

    ASK Institute (DECA/MarkED)


    Pass a knowledge-based exam consisting of 100 multiple-choice test items. Test includes questions relating to the following areas: marketing, distribution, marketing-information management, product/service management, promotion, selling.


    New assessment for the 2006-07 school year.


    Choose one of the following:

    • Marketing 8120/8121

    • Adv. Marketing 8130/8131

    • Fashion Marketing 8140/8141

    • Adv. Fashion Marketing 8145/8146

    • Hotel/Motel Marketing 8160/8161

    • Adv. Hotel/Motel Marketing 8162/8163

    • International Marketing 8135

    • Adv. International Marketing 8136

    • Internet Marketing 8125

    • Marketing Management 8132

    • Sports, Entertainment, and Recreation Marketing 8175/8176

    • Adv. Sports, Entertainment and Recreation Marketing 8175

    • Travel/Tourism Marketing 8165/8166

    • Adv. Travel/Tourism Marketing 8167/8168

    • Financial Services Marketing 8180/8181

    Marketing Sales and Service




    National Professional Certification in Customer Service

    Certification that documents knowledge and skills in the industry-identified area of Customer Service Skill Standards.

    National Retail Federation Foundation


    Pass an Internet-delivered, knowledge-based exam made up of real-life customer service situations, some presented through video and audio, with questions presenting possible courses of action.


    419 students were reported as having achieved this certification in 2005-06.
    Reimbursement “snapshot” for 2005-06: 545 students attempted this examination with 442 passing.
    135 Marketing Education teachers have achieved the National Professional Certification in Customer Service.


    Choose one of the following:

    • Marketing 8120/8121

    • Advanced Marketing 8130/8131

    • Fashion Marketing 8140/8141

    • Advanced Fashion Marketing 8145/ 8146

    • Hotel/Motel Marketing 8160/8161

    • Advanced Hotel/Motel Marketing 8162/8163

    • International Marketing 8135

    • Advanced International Marketing 8136

    • Marketing Management 8132

    • Internet Marketing 8125

    • Sports, Entertainment, and Recreation Marketing 8175/8176

    • Advanced Sports, Entertainment, and Recreation Marketing 8177/8178

    • Travel and Tourism Marketing 8165/ 8166

    • Advanced Travel and Tourism Marketing 8167/8168

    • Financial Services Marketing 8180/8181

    • EFE Cooperative Education 9020/9030/9021/9031

    Marketing Sales and Service




    Certified Internet Webmaster Associate Certification: Internet Business Foundations Examination*

    Certification of basic skills and knowledge that an Internet professional is expected to understand and use. This is a “pathway” examination leading to the full Certified Internet Webmaster Associate (CIW) certification.


    Prosoft Learning Corporation



    Pass the Internet Business Foundations Examination (IBF Module). The exam covers basic concepts pertaining to: Information Technology and the Internet, Web Browsing, Multimedia on the Web, Databases and Web Search Engines, E-Mail and Personal Information Management, Internet Services and Tools, Internet Security, and IT Project Management.


    104 students were reported as having passed this assessment for 2005-06
    Reimbursement “snapshot” for 2006: 202 students attempted this certification exam with 104 passing.
    75 teachers have participated in state sponsored certification training academies for Internet Business Foundations Examination with 66 earning a credential.



    Choose one of the following:

    Design, Multimedia, and Web Technologies 6630

    Advanced Design, Multimedia, and Web Technologies 6631

    Computer Network Software Operations 6650

    Advanced Computer Network Software Operations 6651

    Programming 6640

    Advanced Programming 6641
    Marketing Sales and Service


    Brainbench Web Design and Development Certifications*

    Certification of knowledge and skills required for one or more skill set areas relating to knowledge of all aspects of web development, web page design, programming and scripting languages as well as basic web architecture.


    Brainbench



    Pass any one assessment in the Web Design and Development skill cluster (see +note at bottom of this section). These assessments provide certification of specific skill set knowledge of various web design and development tools to include programming and scripting languages. Examples: Dreamweaver MX, Flash MX, Internet Concepts, Internet Technology Fundamentals, HTML 4.0, XML Concepts, Web Design Concepts, Web Development Concepts, MS Front Page 2000, JavaScript 1.5 Fundamentals.



    Students are attempting the following specific Brainbench skill set tests:
    -XML

    -XHTML 1.1

    -Web Design Concepts

    -HTML 4.0

    -Flash MX

    -Fireworks 4

    -Dreamweaver MX

    -Internet Technology Fundamentals

    -Internet Industry Knowledge

    -Internet Concepts



    -Adobe Photoshop CS


    Choose one of the following:
    Design, Multimedia, and Web Technologies 6630

    Advanced Design, Multimedia, and Web Technologies 6631



    Marketing Sales and Service



    +Specific approved Brainbench assessments by clusters can be found at http://www.brainbench.com/xml/bb/common/testcenter/subcat.xml?cat1=9
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