e-Marketing or electronic marketing, refers to the application of marketing principles and techniques via electronic media and, more specifically, the Internet. The terms e-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
e-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing, and indirect marketing elements, and uses a range of technologies to help connect businesses to their customers. Nevertheless, e-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
The course is ideally designed for business institutions assessing their web strategy or at an early stage of developing a web marketing plan
This Training course focuses on practical solutions that allow businesses to develop distinguishing marketing approaches on the Internet. Throughout, it highlights the role of Internet marketing in the overall marketing strategy of the business institutions, the use of websites as promotional gears, and the need for well thought-out integration between the execution of online and offline strategies. Participants will engage in matter-of-fact case analyses, and will develop an online marketing plan for their own companies.
What you will learn and take away:
Meaning and understanding of electronic marketing and internet marketing
The circumstance of Internet marketing in the Gulf region and the rest of the world