|
Mark 430 advanced online marketing
|
bet | 1/13 | Sana | 19.03.2017 | Hajmi | 40,05 Kb. | | #265 |
Students working in small teams (maximum 5 people) will produce a plan for an online marketing campaign, and some associated marketing materials. The written report is NOT a full marketing plan – the focus is a campaign.
A marketing campaign has clear start and end dates and specific, measurable goals so that its success can be evaluated.
The assignment has TWO elements:
-
Team element: The full written report and associated marketing materials should be submitted via email by Friday December 9th by 4:30pm.
-
Individual element: The highlights of the report will be presented to the rest of the class in video format during the final week of the course.
This assignment is worth 50% of the grade for the course. (40% for the written report and 10% for the presentation)
|
| |