Mark 430 advanced online marketing




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MBA 563 Digital Marketing

TEAM PROJECT INSTRUCTIONS

Integrated Online Marketing Campaign Plan


A. Overview

Students working in small teams (maximum 5 people) will produce a plan for an online marketing campaign, and some associated marketing materials. The written report is NOT a full marketing plan – the focus is a campaign.


A marketing campaign has clear start and end dates and specific, measurable goals so that its success can be evaluated.
The assignment has TWO elements:

  1. Team element: The full written report and associated marketing materials should be submitted via email by Friday December 9th by 4:30pm.

  2. Individual element: The highlights of the report will be presented to the rest of the class in video format during the final week of the course.

This assignment is worth 50% of the grade for the course. (40% for the written report and 10% for the presentation)





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Mark 430 advanced online marketing

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