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Mark 430 advanced online marketing
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| bet | 1/13 | | Sana | 19.03.2017 | | Hajmi | 40,05 Kb. | | #265 |
MBA 563 Digital Marketing TEAM PROJECT INSTRUCTIONS Integrated Online Marketing Campaign Plan
A. Overview
Students working in small teams (maximum 5 people) will produce a plan for an online marketing campaign, and some associated marketing materials. The written report is NOT a full marketing plan – the focus is a campaign.
A marketing campaign has clear start and end dates and specific, measurable goals so that its success can be evaluated.
The assignment has TWO elements:
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Team element: The full written report and associated marketing materials should be submitted via email by Friday December 9th by 4:30pm.
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Individual element: The highlights of the report will be presented to the rest of the class in video format during the final week of the course.
This assignment is worth 50% of the grade for the course. (40% for the written report and 10% for the presentation)
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