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E. Report structure and formatting
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| bet | 13/13 | | Sana | 19.03.2017 | | Hajmi | 40,05 Kb. | | #265 |
Use Arial or Calibri 11 point font. 1.5 line spacing.
Use a professional business style of writing and report format. Make use of bullet points, diagrams, tables etc where appropriate to best get over your idea or point.
Do not use first person.
Number the pages
Number the sections of the report (1.1, 1.2, 2.2.1 etc)
Use Heading Styles in Word so that you can generate a Table of Contents automatically
Marking Scheme - Written Report
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Marks available
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Marks gained
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Executive Summary
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5
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A short description of the company/organization
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5
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Current web presence and social media activity
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10
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Campaign overview
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10
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A detailed description of your target market (s)
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5
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The results of your market research. Explanation and justification for your choice of marketing campaign tools. Quality of research cited (currency, authority, credibility)
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17.5
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Assessment of competitor activity in internet marketing
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7.5
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Campaign goals and methods of evaluation. A list of the (SMART) goals for your marketing campaign. Your marketing materials must show how you will attempt to meet these goals.
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20
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Implementation – marketing materials. 10 marks for each of the six chosen elements
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60
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Format and report presentation (referencing, layout, spelling, grammar etc)
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10
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TOTAL (worth 40% of the grade for the course)
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150
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0
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