|
Marks available
|
Marks gained
|
Executive Summary
|
5
|
|
A short description of the company/organization
|
5
|
|
Current web presence and social media activity
|
10
|
|
Campaign overview
|
10
|
|
A detailed description of your target market (s)
|
5
|
|
The results of your market research. Explanation and justification for your choice of marketing campaign tools. Quality of research cited (currency, authority, credibility)
|
17.5
|
|
Assessment of competitor activity in internet marketing
|
7.5
|
|
Campaign goals and methods of evaluation. A list of the (SMART) goals for your marketing campaign. Your marketing materials must show how you will attempt to meet these goals.
|
20
|
|
Implementation – marketing materials. 10 marks for each of the six chosen elements
|
60
|
|
Format and report presentation (referencing, layout, spelling, grammar etc)
|
10
|
|
TOTAL (worth 40% of the grade for the course)
|
150
|
0
|
|
|
|
