• Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.
  • Social networking elements – owned and earned media




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    Social networking elements – owned and earned media


    • Create samples of the social networking elements that you have planned for your campaign (eg using posts, hashtags, widgets, apps, contests etc) to show your client how it will work. Include text, images etc and calls to action on your mock-up.

    • For each social network you use, provide at least 10 sample posts

    • Explain your reasoning with respect to the timing and frequency of posts

    • In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.





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    Social networking elements – owned and earned media

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