• A way to meet the goal you have set in the previous section must be evident from your marketing materials.
    		•

    Tool used / Goal statement




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    Tool used / Goal statement

    Data points to measure

    Target number

    Time frame

















































    5.Implementation – creation of sample marketing materials to show your client



    The objective of this section is to show your “client” what your campaign elements will look like and how they will work. You will do this by creating mock-ups and samples of your proposed marketing materials to give an understanding of what the finished campaign elements will look like and how they will function. A way to meet the goal you have set in the previous section must be evident from your marketing materials.
    The following paragraphs give further details of what is expected from the sample materials. Further guidance will be given in class – please ask!

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