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Search engine advertising (PPC)
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| bet | 8/13 | | Sana | 19.03.2017 | | Hajmi | 40.05 Kb. | | #265 |
Search engine advertising (PPC)
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Indicate the search engine network coverage that you will target
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Indicate the geographic area(s) and language(s) you have selected to show your ads
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List the specific keywords / key phrases you recommend bidding on
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Include a mock-up of your search engine “listings” ie. the Adwords advertising text (you should include at least two) and explain the calls to action.
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Recommend a daily budget and maximum cost-per-click
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In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.
Email marketing
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Explain how you will obtain (or have obtained) the email addresses of your target market.
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Create a sample of the email(s) that you will use (ensure that these conform to anti-spam legislation guidelines)
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Explain your reasoning with respect to the timing and frequency of communication with your target market.
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In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.
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