• be achieved.
    		•

    Search engine optimization




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    Search engine optimization

    • List the key words / phrases for which you are optimizing your most important campaign "landing page".

    • Create a mock-up of the campaign “landing page”, showing how you will use the keywords / phrases to optimize the page (use the sample provided on the course website).

    • Write a couple of paragraphs to explain how these optimization elements will work, and what results your clients can expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.



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