The Syngenta Internet Marketing Manager is accountable for managing the creation, development and implementation of electronic communications through customer facing internet marketing activities, including customer facing websites, e-marketing campaigns, social media, mobile communications and innovative customer internet tools for business units and campaign teams. This position will work closely with customer marketing teams to ensure tactical market and brand strategies are aligned with the internet/electronic business strategy. The Internet Marketing Manager ensures maximum visibility of Syngenta’s Lawn & Garden public websites in North America through search engine optimization, communication strategies, and effective e-campaign principles.
Develop and implement Syngenta strategy for electronic internet communications and the electronic business strategy overall, as well as B2B and B2C areas.
Manage and govern the “look and feel” of Syngenta Internet websites based on global standards and local branding.
Develop and conduct e-marketing campaigns and lead campaign web tool design with Marketing Information Group, Campaign Teams, Agencies, Brand Management and Business Units.
Coordinate and implement the editorial and creative content for all internet marketing and websites with internal and external content providers, including advertising agencies and content vendors.
Drive communication of agreed strategies and deliverables.
Ensure alignment and agreement behind key delivery milestones.
Project manage web and tool development in collaboration with Syngenta IS
Manage ongoing projects and the relationship with Serveon and Martin Williams
Increase visibility of Syngenta’s websites to the public through campaign activities, marketing strategies and search engine optimization
Conduct competitive assessments and technology scoping to identify and evaluate new industry trends and technologies.
Define and implement appropriate measurement methods, metrics and ROI models to evaluate internet and electronic communication effort effectiveness
Ensure that all critical projects continue with no significant delays or negative impact.
Effectively work across teams to engage participation and gain buy in from all stakeholders.
Design and implement a B2C facing website for the FlowersPro business with search capabilities for the various Flowers varieties.
Develop a comprehensive electronic business strategy that considers the use of social media.
Deliver a successful 12 month e-mail communication plan, from planning to implementation to measurement of success.
All applicants must be eligible to work in the US.
Travel Requirements – 20%
Innovations Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.