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Syngenta Role Profile
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bet | 1/4 | Sana | 19.03.2017 | Hajmi | 36,3 Kb. | | #266 |
Syngenta Role Profile (draft)
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Role title
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Internet Marketing Manager
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Department/Function
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Marketing Services
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Reports to role
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Head, Marketing Services
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Location
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Greensboro, NC
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Scope
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Current job holder
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Global Reporting level (CEO=1)
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Work level
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Role purpose
The Syngenta Internet Marketing Manager is accountable for managing the creation, development and implementation of electronic communications through customer facing internet marketing activities, including customer facing websites, e-marketing campaigns, social media, mobile communications and innovative customer internet tools for business units and campaign teams. This position will work closely with customer marketing teams to ensure tactical market and brand strategies are aligned with the internet/electronic business strategy. The Internet Marketing Manager ensures maximum visibility of Syngenta’s Lawn & Garden public websites in North America through search engine optimization, communication strategies, and effective e-campaign principles.
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