Syngenta Role Profile

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Accountabilities

Develop and implement Syngenta strategy for electronic internet communications and the electronic business strategy overall, as well as B2B and B2C areas.
Manage and govern the “look and feel” of Syngenta Internet websites based on global standards and local branding.
Develop and conduct e-marketing campaigns and lead campaign web tool design with Marketing Information Group, Campaign Teams, Agencies, Brand Management and Business Units.
Coordinate and implement the editorial and creative content for all internet marketing and websites with internal and external content providers, including advertising agencies and content vendors.
Drive communication of agreed strategies and deliverables.
Ensure alignment and agreement behind key delivery milestones.
Project manage web and tool development in collaboration with Syngenta IS
Manage ongoing projects and the relationship with Serveon and Martin Williams
Increase visibility of Syngenta’s websites to the public through campaign activities, marketing strategies and search engine optimization
Conduct competitive assessments and technology scoping to identify and evaluate new industry trends and technologies.

Define and implement appropriate measurement methods, metrics and ROI models to evaluate internet and electronic communication effort effectiveness

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