• Contents
  • Subject Coverage
  • Editor-in-Chief
  • Dr. H.J. Rebecca Yen, National Tsing Hus University, Taiwan.
  • International Journal of Internet Marketing and Advertising




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    ISSN 1477-5212 [4 issues per year]

    Inderscience Publishers, Geneva, Switzerland (http://www.inderscience.com)


    The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

    Objectives

    The journal focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.



    Submission of Papers

    To submit a paper for consideration, please follow the submission guidelines at http://www.icebnet.org/IJIMA/.




    Readership

    Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce. Please visit http://www.icebnet.org/journals/ for subscription at introductory rate.


    Contents


    The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

    Subject Coverage


    The coverage of IJIMA includes, but is not limited to:

    • Advertising on the Net

    • Agency relationship management

    • B2B marketplace

    • Channel management

    • Collaborative marketing

    • Consumer behaviour

    • Creativity in Web marketing and advertising

    • Customer relationship management

    • Direct marketing

    • Effectiveness in marketing and advertising

    • E-service management

    • Ethics in marketing and advertising

    • Globalisation issues

    • Human resources management

    • Innovation and product development

    • Internet branding

    • Internet security and privacy issues

    • Knowledge management

    • Market intelligence analysis

    • Marketing research

    • Marketing strategies

    • Migration from marketplace to marketspace

    • Online community management

    • Pricing strategies

    • Product evaluation

    • Promotion

    • Public relation

    • Sales management

    • Service marketing on the Net

    • Service quality

    • Service/product quality management

    • Trust on the Net

    Editor-in-Chief


    Prof. Dr. Eldon Y. Li, Orfalea College of Business, California Polytechnic State University, USA. eli@calpoly.edu
    Asia Pacific Editor

    Prof. Dr. Mark Gabbott, Monash University, Australia



    Associate Editor (Advertising)

    Prof. Dr. Jef I. Richards, University of Texas at Austin, USA



    Associate Editors (e-Service)

    Prof. Dr. Veronica Liljander, Swedish School of Economics and B.Adm., Finland

    Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong

    Associate Editors (Marketing)

    Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and Business, Greece

    Prof. Dr. Ming-Hui Huang, National Chung Hsing University, Taiwan


    Editor-in-Chief

    Dr. H.J. Rebecca Yen, National Tsing Hus University, Taiwan.

    hjyen@mx.nthu.edu.tw

    Editorial and Advisory Board


    Dr. Makoto Abe, University of Tokyo, Japan

    Prof. Dr. Stephen Brown, University of Ulster, U.K.

    Prof. Dr. Stephen W. Brown, Arizona State University, USA

    Prof. Dr. Dipankar Chakravarti, University of Colorado, USA

    Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong

    Prof. Dr. Amitava Chattopadhyay, INSEAD, France

    Prof. Dr. Imran Currim, University of California, Irvine, USA

    Prof. Dr. A. Diamantopoulos, Loughborough University, UK

    Prof. Dr. Bo Edvardsson, Karlstad University, Sweden

    Prof. Dr. Michael Ewing, Monash University, Australia

    Prof. Dr. Adam Finn, University of Alberta, Canada

    Prof. Dr. George Franke, University of Alabama, USA

    Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain

    Prof. Dr. Pervez Ghauri, University of Manchester, UK

    Prof. Dr. Mary Gilly, University of California at Irvine, USA

    Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong

    Prof. Dr. Dhruv Grewal, Babson College, USA

    Prof. Dr. Evert Gummesson, Stockholm University, Sweden

    Dr. Ward A. Hanson, Stanford University, USA

    Dr. Curtis P. Haugtvedt, Ohio State University, USA

    Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany

    Prof. Dr. Graham J. Hooley, Aston Business School, UK

    Prof. Dr. Roy Howell, Texas Tech University, USA

    Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong

    Prof. Dr. V. Kumar, University of Connecticut, USA

    Prof. Dr. John D. Leckenby, University of Texas at Austin, USA

    Dr. Angela Lee, Northwestern University, USA

    Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong

    Prof. Dr. James Leigh, Texas A&M University, USA

    Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands

    Prof. Dr. Deborah MacInnis, University of Southern California, USA

    Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA

    Prof. Dr. Jan Mattsson, Roskilde University, Denmark

    Prof. Dr. Daryl McKee, Louisiana State University, USA

    Prof. Dr. David Midgley, INSEAD, France

    Prof. Dr. Jakki J. Mohr, University of Montana, USA

    Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA

    Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA

    Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina

    Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA

    Prof. Dr. Joseph E. Phelps, University of Alabama, USA

    Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK

    Prof. Dr. Ivan Preston, University of Wisconsin, USA

    Prof. Dr. David Reibstein, University of Pennsylvania, USA

    Prof. Dr. Leonard N. Reid, University of Georgia, USA

    Prof. Dr. Herbert J. Rotfeld, Auburn University, USA

    Prof. Dr. Patricia Ryan, Macquarie University, Australia

    Prof. Dr. Saeed Samiee, University of Tulsa, USA

    Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA

    Prof. Dr. Terence A. Shimp, University of South Carolina, USA

    Prof. Dr. Robert E. Spekman, University of Virginia, USA

    Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA

    Prof. Dr. David Stewart, University of Southern California, USA

    Prof. Dr. Naufel J. Vilcassim, London Business School, U.K.

    London London, Katta London - Buyuk Britaniya poytaxti, mamlakatning muhim siyosiy, iqtisodiy va madaniy markazi. Temza daryosining quyi oqimida, Shim. dengizdan 64 km masofada, London havzasi deb ataluvchi tekislikning markaziy qismida joylashgan.

    Prof. Dr. Scott Ward, University of Pennsylvania, USA

    Dr. Manjit S. Yadav, Texas A&M University, USA

    Prof. Dr. Farhat Yusuf, Macquarie University, Australia

    Prof. Dr. George Zinkhan, University of Georgia, USA



    Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong


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