Editor-in-Chief
Prof. Dr. Eldon Y. Li, Orfalea College of Business, California Polytechnic State University, USA. eli@calpoly.edu
Asia Pacific Editor
Prof. Dr. Mark Gabbott, Monash University, Australia
Associate Editor (Advertising)
Prof. Dr. Jef I. Richards, University of Texas at Austin, USA
Associate Editors (e-Service)
Prof. Dr. Veronica Liljander, Swedish School of Economics and B.Adm., Finland
Dr. C.K. Bennett Yim, University of Hong Kong, Hong Kong
Associate Editors (Marketing)
Prof. Dr. George J. Avlonitis, Athens Univ. of Economics and Business, Greece
Prof. Dr. Ming-Hui Huang, National Chung Hsing University, Taiwan
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