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This section should give a “big picture” overview of the campaign. State the overall campaign objective then list the six tools that you have chosen for your campaign (including the names of the social media sites) then briefly describe how they will be used. Include a diagram to illustrate how the six tools will work together to meet your overall campaign objective.
3.Target market for the campaign / market research
This section should aim to paint a picture of who your customers are, what they like, what they do online, how often they are online, what technology they use, etc. You will use this research to underpin and justify your choices of online marketing tools and how you will use them.
This section will include:
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A description of the target market (s) FOR YOUR CAMPAIGN. Include your assumptions about target market demographics and psychographics in this section.
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The results of your market research into the online behavior and activities of your target market. Use this research to explain and justify exactly why you have chosen to recommend the use of your chosen internet marketing tools and why you feel they will be a good “fit” with your target market.
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An assessment of what your direct competitors are doing in terms of online marketing strategy to reach your target market
It is very important that you cite relevant and authoritative research to back up your recommendations. Include in-text references and a bibliography.
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