• Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.
  • Mark 430 advanced online marketing




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    Display advertising

    • Create samples of your advertisements, showing (if you are planning interactive advertisements) the different screens and paths that a viewer would interact with.

    • Indicate the calls to action.

    • List the websites where you propose to show the advertising and provide a rationale for their timing and frequency.

    • In addition to the sample materials, write a paragraph or two clearly explaining the objectives for the design of this element and what results your client can reasonably expect. Your marketing materials must show a clearly visible way for the goals listed in section 4 to be achieved.




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    Mark 430 advanced online marketing

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