D. Report Contents / Sections




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D. Report Contents / Sections

Your report should include the following sections:


Executive Summary (one page)

1.The company / organization





  1. A short description of the company/organization: products, target markets, distribution channels, number of employees, length of time in business, market share, main competitors, offline marketing strategy etc.

  2. A description of the existing web presence and social media activities of the company / organization. Include detailed information about social media activity (numbers of followers, posting frequency etc).





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