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Investigating Internet Marketing Strategies among Hotels in Ghana
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| bet | 37/66 | | Sana | 19.03.2017 | | Hajmi | 2,14 Mb. | | #258 |
CHAPTER FOUR
4.0 Research Methodology
This section provides a description and an outline of the methods that will be used in this research as well as the theoretical basis behind the approaches. It will also provide a clear understanding for readers as to how the research was carried out. It includes: General research perspective, data collection and brief discussion about validity of the study.
4.1 Research Perspectives
Research methodology is defined as the procedural framework within which the conduction of a research is guided (Remenyi, et al., 1998; Saunders, et al 2007). A methodology is largely dependent on the perspectives the researcher chooses to approach a study. According to Saunders et al (2007), the perspectives that usually shape a research work can be broadly grouped under five umbrellas as shown in Figure 4.1
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