|
Investigating Internet Marketing Strategies among Hotels in Ghana
|
| bet | 48/66 | | Sana | 19.03.2017 | | Hajmi | 2,14 Mb. | | #258 |
4.8 Data Collection Method
4.8.1 Types of Data Collected
There are two types of data: Secondary and Primary data (Yin.2003).
Primary Data: “primary data is a data originated by the researcher for the specific purpose of addressing the research problem” (Malhotra & Birks, 2007). It is basically what the researcher collects on his/her own based on the research purpose and questions through observation, interviews or questionnaires from the sample or target population. In this study, primary data were obtained from the questionnaire and the websites of the hotels.
Secondary Data: “Secondary data are data collected for some purpose other than the problem at hand.”(Malhotra & Birks 2007). Secondary data has to do with data that are collected from secondary source such as publications, personal records, census among others that have already been collected by other researchers for another purpose. In this study secondary data was collected from search engines, websites of hotels used for the study, online articles and journals. The data was used to develop the frame of reference, research question for the study.
|
| |
