Investigating Internet Marketing Strategies among Hotels in Ghana




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4.10 Access Strategies

Saunders et al., (2000) is of the view that feasibility is an important determinant of what is chosen for research and how the research would be conducted. He went to provide some strategies that could be used to gain access; using suitable language, the use of existing contacts and building new contacts, allowing sufficient time to carry out the research, establishing credibility, facilitating ease of use responses when requesting access and spelling out benefits to the organization or individual in giving you access.

In this research emphasis was placed on gaining access. To gain access, permission to conduct research was considered with the aid of a consent form. Permission was also sought for the use of professional and academic articles and other published papers. We introduced ourselves to respondents as students conducting the study with the aid of an introductory letter from the university authorities and identity cards and sought permission from them before asking them to respond to the questionnaire. We also explained to respondents the purpose and how their participation will help come out with findings that will help improve their organisation and were also assured of anonymity and confidentiality of their responses.



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Investigating Internet Marketing Strategies among Hotels in Ghana

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