Section
|
Measure
|
Variables Name
|
Source
|
Transformation of place (TProd)
|
1. Does your website have written information about the hotel facilities
|
TProd1L
|
Sigala (2003)
|
2. Does your website have videos of the hotel rooms and other facilities
|
TProd2H
|
Sigala (2003)
|
3. Does your website have pictures of the hotel rooms and other facilities
|
TProd3H
|
Sigala (2003)
|
4. Does your website have audio information about the hotel
|
TProd4H
|
Sigala (2003)
|
5. Is your product information on your website customized for different categories of clients
|
TProd5H
|
Sigala (2003)
|
6. Do customers have the opportunity to participate in hotel room design
|
TProd6H
|
Sigala (2003)
|
7. Do customers have the opportunity to suggest services on offer by the hotel
|
TProd7H
|
Sigala (2003)
|
ransformation of price (TPri)
|
8. Does your website provide information on price
|
TPri1L
|
Sigala (2003)
|
9. Does your website provide customized prices based on personal information
|
TPri2H
|
Sigala (2003)
|
10. Does your website provide customized prices based on demand patterns
|
TPri3H
|
Sigala (2003)
|
11. Does your website provide price negotiation for prospective customers
|
TPri4H
|
Sigala (2003)
|
12. Do partner websites provide price negotiation for prospective customers
|
TPri5H
|
Sigala (2003)
|
Transformation of Place (TPla)
|
13. Does your website provide email request for bookings
|
TPla1L
|
Sigala (2003
|
14. Does your hotel promote its website on the internet
|
TPla2L
|
Sigala (2003
|
15. Does your hotel website make provision for online booking
|
TPla3H
|
Sigala (2003
|
16. Does your hotel website have a secure online payment facility
|
TPla4H
|
Sigala (2003
|
Transformation of Promotion (TPromo)
|
17. Does your hotel advertise on the internet
|
TPromo1L
|
Sigala (2003
|
18. Does your hotel use online promotions such as discounts
|
TPromo2L
|
Sigala (2003
|
19. Does your hotel customize its online promotions depending on guest profile?
|
TPromo3H
|
Sigala (2003
|
20. Does your hotel link with other organizations to offer online promotions
|
TPromo4H
|
Sigala (2003
|
Transformation of Customer Relation (TCR)
|
21. Does your hotel provide customer service online
|
TCR1H
|
Sigala (2003
|
22. Does your hotel identify and track customers online with the aim of providing customized services
|
TCR2H
|
Sigala (2003
|
23. Does your hotel communicate with customers via the internet
|
TCR3H
|
Sigala (2003
|
24. Has your hotel created an online community for customers
|
TCR4H
|
Sigala (2003
|
25. Does your hotel solicit for feedback from customers via the internet
|
TCR5H
|
Sigala (2003
|
