• Table 5.1 Respondents Educational Level
  • Investigating Internet Marketing Strategies among Hotels in Ghana




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    5.1.1 Level of Education

    Respondents were asked about the educational level of the hotel manager. The level of education was categories as Diploma, HND, Bachelors, Masters and PHD. The levels of education provided in this study are in accordance to Tertiary education provisions in Ghana.



    Table 5.1 Respondents Educational Level

    Educational Qualification

    Frequency

    Percentage

    Diploma

    16

    18.4

    HND

    25

    28.7

    Bachelors

    34

    39.1

    Masters

    12

    13.8

    Total

    87

    100

    Source: field data 2011

    The respondents educational level as displayed in table 5.1 and figure 5.1 indicates that most of the hotel managers had bachelors degree representing 39.1%, 28.7% had higher diploma while 18.4% had diploma and few of the hotel managers had masters representing 13.8%.




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    Investigating Internet Marketing Strategies among Hotels in Ghana

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