• Table 5.2 Hotel Type
  • 5.1.3 Hotel Category
  • Investigating Internet Marketing Strategies among Hotels in Ghana




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    5.1.2 Hotel Type

    Respondents were asked about the kind management arrangement of their hotel were operating under. As indicated in chapter four, depending on management arrangement hotels can be classified as Independent, Chain and Franchise. Table 5.2 below shows the distributions of the surveyed hotels along this classification.


    Table 5.2 Hotel Type

    Hotel Type

    Frequency

    Percentages

    Independent

    68

    78.2

    Chain

    18

    20.7

    Franchise

    1

    1.1

    Total

    87

    100


    Source: field data 2011

    Table 5.2 depicts the type of hotel. It is obvious that most of the respondents were from independently owned hotels constituting 78.2%. 20.7% of the respondents represented chain hotels and 1.1% were from franchise hotels



    5.1.3 Hotel Category

    Respondents were asked about their hotel category. Generally hotels can be categories base on their star ratings. Depending on the guidelines provided by Automobile Association (AA) and Royal Automobile Club (RAC) as indicated in chapter four, the surveyed hotels were categories as shown in table 5.3




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    Investigating Internet Marketing Strategies among Hotels in Ghana

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