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Investigating Internet Marketing Strategies among Hotels in Ghana
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| bet | 60/66 | | Sana | 19.03.2017 | | Hajmi | 2,14 Mb. | | #258 |
CHAPTER FIVE
5.0 Data Presentation and Analysis
This chapter presents the data that have been gathered through the questionnaire survey and convert it into information after analysis. Descriptive statistics about respondents profile and the structure of the internet marketing mix are presented. The statistical analysis has been done by SPSS. Also in this section the transformation degree of each dimension is computed and presented.
5.1 General Information
The first part of the questionnaire asked for some general information about the hotel. It includes the hotel category, hotel size and type of hotel, educational level of hotel manager and location of hotel. In order to provide a better understanding and an overview of the hotels that were sampled, descriptive statistics about the demographic information is presented.
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