• 5.1.4 Hotel Size
  • Table 5.4 Hotel Size
  • 5.1.5 Hotel Location
  • Investigating Internet Marketing Strategies among Hotels in Ghana




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    Table 5.3 Hotel Category

    Hotel Category

    Frequency

    Percentage

    1 star

    18

    20.7

    2 star

    30

    34.5

    3 star

    28

    32.2

    4 star

    8

    9.2

    5 star

    3

    3.4

    Total

    87

    100

    Source: field data 2011

    Table 5.3 shows respondents hotel category. Most of the respondents (34.5% and 32.2%) were from 2 star and 3 star hotels respectively. 20.7% of the respondents were from 1star hotels. 9.2% of the respondents were from 4 star hotels whiles a minority of 3.5% were from 5 stars hotels.



    5.1.4 Hotel Size

    Respondents were asked about the size of their Hotel in terms of the number of rooms. Hotels size were classified as; Small hotel- a hotel with 25 rooms or less, Average hotel- a hotel with 26 to 50 rooms and Large hotels- a hotel with above 50 rooms. The distributions of the surveyed hotels along the hotel size is shown in table 5.4 and figure 5.4 below



    Table 5.4 Hotel Size

    Number of Rooms

    Frequency

    Percentages

    1-25 rooms

    28

    32.2

    26-50 rooms

    31

    35.6

    Above 50 rooms

    28

    32.2

    Total

    87

    100

    Source: field data 2011
    Source: field data 2011

    Table 5.4 and figure 5.4 shows hotel categorized by number of rooms. Of the three broad categories described within the research there seems to be an equal representation. 35.63% of the respondents were from hotels with rooms from 26 to 50, hotel rooms from 1 to 25 and above 50 were both 32.18%.


    5.1.5 Hotel Location

    Respondents were asked about the location of their hotel according to the ten regions in Ghana. Ghana can be divided into three zones; the southern zone which comprise of Greater Accra, Volta, Central and Western: the middle zone comprises of Ashanti, Eastern and Brong Ahafo: the northern zone which comprises of Northern, Upper East and Upper West. Table 5.5 shows the distribution of the surveyed hotels according to the ten regions





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    Investigating Internet Marketing Strategies among Hotels in Ghana

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