Axborot
— 1) biron voqea haqidagi batafsil xabar, ma’lumot.
Marketing axboroti marketing faoliyatida qaror qabul qilish uchun
asos hisoblanadi, shuningdek, qaror qabul qilgandan keyin olingan
natijalarni tahlil qilish uchun ham keradir.
Marketing axborot tizimi (MAT) korhonaning
marketing faoliyatini
amalga oshirish uchun zarur bo'lgan ma'lumotlarni to'plash, jamlash va
ishlov berishning usullari,
uslublari, tashkiliy tadbirlari va tehnik
vositalarining yig`indisi
Benefits
If you are a marketing
manager or business owner, finding effective
ways to market your business is vital. Marketing
information becomes even
more important if you are part of a crowded market with many competitors,
or you have a product that isn't well known. If you don't have good
information, such as the data found in sales reports, you may end up wasting
a lot of time and money on ineffective marketing activities.
An investment in an MkIS system is an effective way to help you organize and
prepare your marketing campaigns. One of
the key benefits of an MkIS
system is the insight it can provide about what your customers want and their
perceptions of your products. Through your MkIS, you'll
be able to make
better decisions about consumer behavior and choices or product
development.
