Deadline: Level 4 submission January 3rd, 2012.
6. Learning Resources
RECOMMENDED TEXT REFERENCE
Chaffey, D et al (2009), Internet Marketing: Strategy, Implementation and Practice (4thedition), Financial Times Prentice Hall, ISBN: 027369405-7
Chaffey D. (2009) E-Business and E-Commerce Management (4th edition), Prentice Hall, ISBN 0273707523
Gay R., Charlesworth A. and Esen R (2007) Online Marketing a customer-led approach, Oxford University Press SBN 978-0-19-926585-5
Bickerton P, Bickerton M and Perdesi (2000),Cybermarketing (2nd edition), Butterworth-Heinemann, ISBN: 0750647043
Bickerton, Bickerton and Simpson-Holley (1998),Cyberstrategy, Butterworth-Heinemann, ISBN: 0750642033
Chaston, Ian (2000), E-Marketing Strategy,McGraw Hill Publishing Company, ISBN: 007709753X
De-Kare Silver, Michael (2001), E-Shock the new rules (2nd edition) Palgrave Macmillan, ISBN: 0333946014
Hanson W A (2000), Principles of Internet Marketing,SouthWesternCollege Publishing, ISBN: 0538875739
O’Connor J, & Galvin E (2001), Marketing in the Digital Age (2nd edition),Financial Times Prentice Hall.
Pence James (2001) How to do everything with HTML, McGraw Hill
Sheth, J N &Eshgi A (2000) Internet Marketing London Harcourt
Students are encouraged to read real live case study material drawn from the internet, and daily business and news media. In particular: The Economist, Fortune Magazine, The Sunday Times – Business Section – Enterprise Network Page, Marketing Business, Marketing Week, Campaign, NET Magazine
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