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E. Respondents, Primary Data Analysis and Descriptive Statistics
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| bet | 15/17 | | Sana | 24.03.2017 | | Hajmi | 0.62 Mb. | | #1948 |
E. Respondents, Primary Data Analysis and Descriptive Statistics
Respondents included 325 company workers, housewives and college students. 300 were selected from the Seoul metropolitan area in South Korea, using a stratified quota sampling method. Seoul was first divided into two parts-Southern area and Northern area in order to consider economic status. Then five districts were selected from each group on a random basis, totaling 10 sampling districts. 30 customers were chosen randomly from each district, totaling 300 respondents. Another 25 respondents were MBA students enrolled in the first author’s university. In order to assure the sample was representative, we tried to obtain 165 males and 160 females. We also targeted 125 in the 20s age group, 110 in the 30s age group, and 90 in the 40s age group in order to cover those most interested in online banking. The questionnaire was divided into two parts. The first asks questions about offline banking experience, and the second about online banking experience. Before respondents answered the questions, they were asked to select one bank with which they did offline (but not online) business, and to visit its website to check out its basic banking functions and services. Respondents then answered the questionnaire. The entire exercise took approximately 20 minutes to complete. Among the 325 distributed questionnaires, 85 were not completed validly, and 41 were not returned, resulting in 199 valid responses for a 61.2 % valid return rate. The demographic characteristics of the 199 respondents are shown in Table 1.
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