|
Ttp+Online Banking
|
| bet | 13/17 | | Sana | 24.03.2017 | | Hajmi | 0.62 Mb. | | #1948 |
B. Research Setting
This study used South Korean subjects responding to questions about online banking. Banking is an appropriate test domain for a trust model because of the potential financial risk to customers an online bank presents [98] and because of the need for online banks to keep transactions and sensitive personal/financial information secure. Trust only makes a difference in an environment of uncertainty and risk, and it is difficult for a consumer to control or monitor an online vendor in order to eliminate risk [34]. Banking also makes a good test because its online component is relatively new compared to offline banking and because of the natural link between offline and online banking. South Korea makes an interesting place to test the model because of its rapid adoption of Internet. Besides, South Koreans are processing about 3 banking transactions out of 10 through the online banking system, or 30.9 % rate for online banking usage according to the Bank of Korea’s survey data on September 2005. This indicates that South Koreans are aware of online banking because most South Korean offline banks encourage customers to use online banking so that they can focus on more profitable banking services.
|
| |
