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III. RESEARCH METHODOLOGY
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| bet | 12/17 | | Sana | 24.03.2017 | | Hajmi | 0.62 Mb. | | #1948 |
III. RESEARCH METHODOLOGY
To examine trust transfer across offline and online banking channels, this study employed a field study method, using questionnaire techniques to measure each construct in the model. Questionnaires enable researchers to obtain the beliefs of prospective website users, and those beliefs are especially important to trust-related research, in which perceptions are more important than objective measures [46].
A. Customer Online Banking Studies
Online banking transactions have emerged as an important topic in domestic and international financial circles [60] because online banking allows financial transactions to be carried out conveniently in virtual space, without regard for time or geographical location [103]. Previous studies of online banking have focused on four kinds of research: (1) general description and success factors [2, 4], (2) analysis of behavioral issues such as customer adoption [76, 92] and customer attitudes toward the usefulness and willingness to use online banking [59, 60], (3) regional characteristics [51, 91] and (4) other issues, such as security [40, 107]. Banks are attracted to online banking because it reduces costs and can provide a competitive edge [47]. These factors have led to growth in automated banking such that more than half of banking transactions now take place via telephone, ATM, or the Internet [47]. Internet banking is expected to grow strongly in the future, such that banks that do not offer Internet services are likely to lose significant portions of their customers [100]. Internet banking is growing fast in such Asian countries as South Korea, Singapore, and Thailand [91].
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