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Review for ets exam…
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| bet | 48/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
CHAPTER CONCEPTS
Nature and Characteristics of a Service
A service in the context of learning is quite intangible in nature but with measurable outcomes from the process of service offering. The learning market requires high levels of differentiation and responsiveness to changing needs.
Marketing Strategies for a Service Firm
An acceptance and drive towards interactive marketing initiative in the pursuit of both responsiveness and the ability to adapt. Interactive marketing offers a shift towards more real time changes in service marketing.
Managing Differentiation and Change
On-line learning provides an ideal platform for both dynamic and fluid approaches towards service delivery. The complexity of cyberspace also provides an infrastructure enabling both quality and differentiation.
International Services Marketing
The global communications channel of the Internet offers unprecedented opportunities for service marketing initiatives. Technology driven service marketing initiative can be easily adapted virtually real time for market segments and cultural diversity.
Computer Mediated Communications
Marketing services on the Internet needs to accept and harness the new modes of communications. Hypermedia tools are anticipated to radically change current marketing service initiatives through the mode and speed of communications.
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