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Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
Marketing Strategy: Key Concepts 1
Concepts, key terms linked to dictionary
Link to Discussion Board
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
What are markets?
Exchange, division of labor, positive sum relationships, barter, money reduces friction.
Evolution of markets
Traditional bazaars
Separation of supply and consumption
Mass Markets / Media
Target Markets / Niche Media
Electronic Markets: Meta Markets
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