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Marketing Strategy: Key Concepts 4
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| bet | 14/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Marketing Strategy: Key Concepts 4 Marketing Mathematics
The basic marketing math that is needed to help make marketing decisions are below. These are critical to understand when performing case analysis.
They include:
Break Even Analysis
Lifetime Value of the Customer
Market Segment Sizing
Market Segment Sizing
Estimate the number of customers by starting with the most general population, and then reducing according to the characteristics of the actual segment being sought.
Segment value = Number of Customers x Value per Customer
Number of Customers = Population x Segment Size (%) x Segment Penetration (%)
Customer Value = Customer Usage Rate x Unit Price ($) x Unit Contribution (%)
Improving Decision Making With Simple Break-Even Analysis
Attacking Business Decision Problems With Break-even Analysis
Formula for Incremental Break-Even Analysis
Lifetime Value in Relationship Marketing
Determining Customer Lifetime Value for your Internet Marketing Plan
The Lifetime Value of a Customer
**Discussion Topic: Any issues with respect to the above marketing mathematics?
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