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Marketing Strategy: Key Concepts 4
| | bet | 14/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Marketing Strategy: Key Concepts 4
The basic marketing math that is needed to help make marketing decisions are below. These are critical to understand when performing case analysis.
They include:
Market Segment Sizing
Estimate the number of customers by starting with the most general population, and then reducing according to the characteristics of the actual segment being sought.
Segment value = Number of Customers x Value per Customer
Number of Customers = Population x Segment Size (%) x Segment Penetration (%)
Customer Value = Customer Usage Rate x Unit Price ($) x Unit Contribution (%)
Improving Decision Making With Simple Break-Even Analysis
Attacking Business Decision Problems With Break-even Analysis
Formula for Incremental Break-Even Analysis
Lifetime Value in Relationship Marketing
Determining Customer Lifetime Value for your Internet Marketing Plan
The Lifetime Value of a Customer
**Discussion Topic: Any issues with respect to the above marketing mathematics?
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