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Marketing Strategy: Key Concepts 3
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| bet | 10/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Marketing Strategy: Key Concepts 3
Customers are increasingly important.
One of multiple stakeholders that need to be addressed (employees, stockholders, suppliers and distributors) ---Grotto Pizza Mission
Corporate culture needs to be consumer-centric (begins with the mission)
Acquire customers (set expectations) versus retain customers (do expectations fit with reality)
Perceived value (quality, service and value) versus delivered value
Beat customer expectations. (delight customers)
How do customers perceive quality, how do you offer it better than your competitors do?
Evolution of Marketing Concept supports this:
Competition in the Marketplace increasing (and global)
Technology (DB and communications) allows customers to learn more ---look at the evolution.
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