Review for ets exam…

SBU Strategic Planning

1. 
   Defining Business Mission
   
2. 
   Analyzing External Environment (OT) (economic, demographic, technology, political, legal, socio and cultural, markets, competitors, collaborators etc.)
   
3. 
   Analyzing Internal Environment (SW) (competitive advantages, vulnerabilities, positioning)
   
4. 
   Choosing Objectives and Goals (specific, measurable, achievable and consistent)
   
5. 
   Developing Business Strategies (cost leadership; differentiation; focus)
   
6. 
   Preparing Programs
   
7. 
   Implementing Programs (McKinsey 7-S Framework)
   
8. 
   Gathering Feedback and Exercising Control
   

Discussion Topic: Create a SWOT analysis of your own business (business unit).