• Relationship with Selling and Marketing
  • Target Markets
    		•

    Societal Marketing Concept




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    Societal Marketing Concept
    Companies, more aware of society and the environment at large, promote their affiliation with the environment. Ben & Jerry's and The Body Shop are examples.

    Discussion Topic: Identify other companies who follow the societal marketing concept. Discuss the merits of this type of marketing.

    Relationship with Selling and Marketing


    Selling is an aspect of marketing.
    Fire versus Ready, Aim and Fire

    Marketing Mix


    Marketing Mix, also known as the Four Ps

    • Product

    • Price

    • Place (Distribution)

    • Promotion

    Target Markets


    Organizations select target markets within the entire marketplace using market segmentation. They then develop a marketing mix to reach the target market.

    Discussion Topic: Identify the marketing mix for a product you use.


    Four Cs


    Macro-environment
    Customers
    Competitors
    Collaborators
    Company

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