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Societal Marketing Concept
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| bet | 4/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Societal Marketing Concept
Companies, more aware of society and the environment at large, promote their affiliation with the environment. Ben & Jerry's and The Body Shop are examples.
Discussion Topic: Identify other companies who follow the societal marketing concept. Discuss the merits of this type of marketing.
Selling is an aspect of marketing.
Fire versus Ready, Aim and Fire
Marketing Mix
Marketing Mix, also known as the Four Ps
Product
Price
Place (Distribution)
Promotion
Target Markets
Organizations select target markets within the entire marketplace using market segmentation. They then develop a marketing mix to reach the target market.
Discussion Topic: Identify the marketing mix for a product you use.
Four Cs
Macro-environment
Customers
Competitors
Collaborators
Company
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