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Chapter 1 Internet Marketing As Part of the Marketing Communications Mix Learning Objectives
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| bet | 1/16 | | Sana | 19.03.2017 | | Hajmi | 36,08 Kb. | | #260 |
Chapter 1
Internet Marketing As Part of the Marketing Communications Mix
Learning Objectives:
By the time students complete this chapter they should be able to:
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Briefly describe how the Internet originated and what makes it unique as a communications and transactions medium.
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Describe the implications of Web 2.0 and Web 3.0.
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Discuss the business benefits of using Web 2.0.
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Understand the generic marketing objectives that form the basis for Internet marketing strategies.
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Discuss the Internet marketing channels that can be used for Internet communications and commerce.
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Describe the basic technical infrastructure of the Internet including computing in the cloud.
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Identify some of the sites where up-to-date Internet statistics can be found.
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Explain the advantages of using the Internet for consumers and for businesses of all kinds.
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Identify the strategic and economic drivers of the Internet.
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Suggest some potential best practices in acquiring, communicating with, and retaining customers on the Internet.
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