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Chapter 1 Internet Marketing As Part of the Marketing Communications Mix Learning Objectives
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| bet | 16/16 | | Sana | 19.03.2017 | | Hajmi | 36,08 Kb. | | #260 |
Key Terms
acquisition the process of obtaining new customers.
ARPANET stands for Advanced Research Project Agency, originally an arm of the U.S. Department of Defense, which in the 1950s, developed a connected system of computers that formed the basis of the modern Internet.
business model the operational processes by which a business creates value, provides value to its customers, and captures value in the form of profits.
cloud computing use of a remote network to store, manage and process data.
GPS (Global Positioning System) a satellite-based system for accurate location of a signal anywhere on Earth.
hosting storing a website on the servers that will make it available to the Internet; can be done internally or by specialty suppliers that offer hosting and associated services such as web metrics.
HTML (HyperText Markup Language) one of the foundations of the common Internet platform, HTML describes the structure of Web documents using a type of coding called tags.
infrastructure stack term used to describe the various layers of hardware, software, and purchased services that make up the network on which the Internet runs.
retention preventing existing customers from defecting to another seller.
scalability the degree to which an information system can grow with demand without completely replacing the system.
server computer from which other computers request files.
SaaS (Software as a Service) software as a service; making software available on a fee for use basis instead of on a license or purchase basis.
telecommunications network of copper land lines, fiberoptic cables, and wireless transmitters that allows voice, data, text, graphics, and video to be transmitted over long distances.
Web 2.0 second-generation Internet that provides better interactivity, information sharing, and collaboration.
Web 3.0 third-generation Internet which is expected to have semantic abilities that support learning and personalization of web experiences.
Web Services applications that allow enterprises to exchange information over the Internet using open (public) standards; this permits otherwise incompatible systems to interact with one another without human or programming intervention.
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