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Discuss the characteristics of Web 2.0 and give an example of each
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| bet | 11/16 | | Sana | 19.03.2017 | | Hajmi | 36,08 Kb. | | #260 |
3. Discuss the characteristics of Web 2.0 and give an example of each.
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Services, not packaged software (SaaS) with scalability essential—income tax preparation on the web instead of buying software
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Unique data collected on the web with behavioral data key to strategy—get them to remember “every mouseclick.” They may bring up Facebook as well they should.
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Users as co-developers. Ask how many use reviews when getting ready to purchase. Most probably do. Ask how many write reviews. Few—why?
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Harness collective intelligence. You can create your own t shirt or other fabric item at Zazzle. If they like it enough, they may add it to their product line.
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Leverage the “Long Tail.” If you think about it, this is the advice to ignore the “heavy half” and look for a niche segment you can serve profitably.
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Software increasingly device agnostic with mobile apps being a prime example. Would you do an app today without making it available for both Apple and Android systems?
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“Lightweight” interfaces, development and business models. This is a tech concept probably best left at “user friendly.” Actually, apps and other APIs are good examples here. I point to the Amazon book icon on my personal website. If I can download the API and sell books on my website, so can anyone!
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