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A Profile of the Internet and Its Users
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| bet | 8/16 | | Sana | 19.03.2017 | | Hajmi | 36.08 Kb. | | #260 |
A Profile of the Internet and Its Users
The section that covers statistics on Internet usage around the world has been shorted and moved to the first chapter. Students need to realize that these data are old before a book is printed. Figures 1.3 through 1.8 and Table 1.3 come from sources that are regularly updated (some through eMarketer). The basic sources are given on the notes pane of each slide for ease of updating.
The data in the Behaviors section is less consistently updated, but the websites where these data were obtained may be helpful. Search is also helpful. However, it is reasonable to use these data as illustrative only—the type of data available on the Internet, but best collected by the brand for its own use instead of depending on generic data that is publicly available.
It is pretty easy to find updates on online advertising spending and its proportion of marketing budgets by searching, but a number of good sources are given on Slide 26.
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