1 303 618 9856
6355 S Florence Way
Englewood Colorado 80111
LoriReedLinkedIn
Laura Reed
Expertise in B2B marketing, sales, communications and PR -- producing visibility, branding, and results. Proven skills in market planning, social media, event management and internet marketing.
Work Experience
Bankrate-InsureMe Director of Marketing Denver, Colorado
Responsible for marketing online services to insurance agents
B2B focus as well as B2C marketing
Extensive use of internet and social media marketing techniques
Am-Beo Vice President Marketing Galway, Ireland
Telecom software solutions company
Gained international recognition for company
Utilized internet sources to gain visibility and interest
Jones Cyber Solutions
IBM
Education
Academic
Professional
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Vice President of Marketing Englewood, Colorado
Managed initial product design (software application for cable billing system)
Responsible for initial implementations, marketing, and sales
Brought Jones companies onto the internet
Provided initial contract sales for JCS to move into sustainability
Market Development Representative
Advisory Client Representative
Systems Engineer
University of Colorado, MBA Boulder, Colorado
Awarded “First in Class”; Perfect GPA (4.0)
Macalester College, Geology, B.A Cum Laude St. Paul, Minnesota
IBM Presidents Class – Harvard Business School Palisades, NY
INSEAD Executive Marketing Seminar Graduate Fontainebleau, France
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Recognition
PR for employers:
Garnered ‘Best Companies to Work For’ in the US award: - 4 years
Awarded numerous local awards and recognition: InsureMe
Obtained ‘Working Mother’ Magazine award: InsureMe
Awarded ‘Most Innovative Product’: Jones Cyber Solutions
Cited: Tornado’s ‘Top Ten List’: Jones Cyber Solutions
Personal:
IBM National Technical Leadership Award
Five IBM Marketing Excellence
Awards; Numerous IBM regional awards
Profiled in the Denver Business Journal
Executive Council Member, GBA
Board Experience
Optimus
Cherry Creek Farm
Denver Waldorf School
Macalester
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2005-2010 Board of Directors Fort Collins, Colorado
2011-2013 HOA Board of Directors Englewood, Colorado
2001-2003 Board of Directors Denver Colorado
2012-Present Colorado Alumni Steering Committee Denver Colorado
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Publications
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“Internet Marketing: Friend or Foe?” Exclusivefocus, Summer 2009
“Introduction to Search Engine Optimization” Exclusivefocus, Winter 2008
“Reputation Management”, eInsurance Symposium, September 2008
“One Step Beyond: Billing for Digital Content”,
European Communications, Summer 2004
“A Considered Cash Flow”,
Customer 2001, Highbury House Communications.
“CRM and ROI: Mixing Oil and Water?”, Inside Billing, GBA, Fall 2000
“Winning Market Share with an Integrated Customer Care Solution” ,
Vanilla Plus, February 2001
“On the Bill”, European Communications, Spring 2001
“A Billing Season”, European Communications, Summer 2000
“Billing Spectacles”, European Communications, Winter 2000
“Cable TV in the U.S.: History, and the Move toward Convergence”, CLEC Report 2001, NPGroup
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