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Sample Business Plan Private Communications Corporation (pcc)
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| bet | 7/26 | | Sana | 04.01.2022 | | Hajmi | 0.52 Mb. | | #10396 |
Potential competitors
Generally, there are few natural barriers to entry (e.g., capital requirements, proprietary technology) that would prevent new market entrants from launching competing products. Consequently, prospective competitors will likely develop and promote competing products once they learn of the Company's success. Anticipating the threat of new market entrants, the Company is seeking to erect two strategic barriers to entry aimed at preserving the Company's competitive advantage. One barrier will arise through the formation of purposeful strategic alliances with those enterprises that maintain the gateways to chat rooms and dating match services, such as OSPs, ISPs, chat room Internet sites, and dating match services. The Company is presently negotiating advantageous revenue sharing agreements with several potential partners, whereby the partners will promote and build services around the Company's product on an exclusive basis. The Company believes that these exclusive arrangements will effectively preclude potential competitors from reaching the Company's target markets in a cost-competitive fashion. Additionally, the Company is seeking to establish a second barrier by creating a brand identity for its Product so that consumers will come to recognize the Company's brand as a reliable service that ensures high quality, convenient telephone communications with complete privacy and anonymity.
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