Positioning
To site partners, the Company is positioning the product as a value-added service for their members that can also significantly enhance their revenue stream. With ad revenue still a far cry from that of traditional media, and with the cutthroat pricing of the OSPs and ISPs, many service and content providers are hungry for additional revenue, and are actively seeking partners that can provide it.
To end users, the Company is positioning the Product as a means to preserve one's anonymity, and thus guarantee security, while furthering relationships with new acquaintances encountered on-line. The Product facilitates these relationships without the pressure of a premature commitment, and without requiring the user to make a snap decision about the risk of revealing personal information to a stranger. It also gives parents a safe way to allow their children to engage in the same type of off-line personal relationships with new friends made online, without the risk of encountering adults with questionable intentions.
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