Pricing
The product is priced at only a moderate premium over standard long-distance telephone service, with a per-minute cost of between $.59 and $.79 incurred by the receiver of the call. This price is low enough that the customer should not feel restrained to release his or her number to prospective callers, and will not constantly be "watching the clock" while using the service.
There are monthly subscription plans that offer free blocks of time, discounted calls, and free access to premium features. Monthly plans will encourage regular usage of the service, as customers are likely to use the service at least enough to consume their "free" time. PCC is pursuing a value pricing strategy, because it is the best way to create a community of long-term users who will incorporate the service into their daily lives instead of viewing and using it as a luxury entertainment product.
Remuneration to partners may take the form of revenue sharing, payment of a bounty for new subscribers, or guaranteed levels of paid advertising.
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